BelAmi Highlights Pride With Commemorative Video

PRAGUE — BelAmi has released a video and webpage honoring the LGBTQ community on the eve of Prague’s Pride parade. 

A company representative noted that the idea stemmed from anti-gay violence hitting close to home for BelAmi when last year, a gunman killed two men at a popular gay bar near BelAmi’s offices in Bratislava.

The video features BelAmi exclusive models wearing t-shirts, each with a name of an LGBTQ person who has lost their life due to homophobic violence. The names include Edwin Chiloba, Yelena Grigoryeva, David Kato, Tyrone Unsworth, Kenneth Zeller, Brian Williamson, Andile Ntuthela, Juraj Vankuli?, Matúš Horváth, Matthew Shepard, Daniel Aston and Farid Mohammadi. 

„Looking at the increasing attacks on LGBTQI individuals around the world makes it hard not to want to comment on what’s going on and remind people that while we have come a long way, we are all still in a fight for our freedom and the right to be who we are, and love who we want, on a daily basis,“ said BelAmi’s Publicist. „We thought why not get a bunch of our models together and do something to highlight the lives we lost as we celebrate pride this year.“

Watch the video on BelAmi.