LONDON — British sustainable sex toy manufacturer Love Not War has partnered with Australian brand Hero Condoms on the limited-edition sustainable sex toy Good Kama.

The device, available in blue, marks World Health Day and its 2022 theme, „Our Planet, Our Health.“ For every one device sold, the two brands will donate 24 free eco-friendly condoms to a community in need.

„The collaboration highlights the importance of access to condoms as a crucial component in the comprehensive and sustainable approach to health equality. With around 200 million people every year having unmet contraceptive needs through unfair and uneven distribution policies, condoms offer a safe and highly effective method of preventing unplanned pregnancy and  STIs, including HIV,“ a rep said.

„The socially responsible brands are calling on their consumers to consider the impact their lifestyle choices could have on the environment, with condoms, sex toys and other related items contributing to the estimated 222.9 million tonnes of waste that is accumulated annually in the UK alone,“ added the rep.

The partnership builds on Hero Condoms‘ existing model of donating one condom to communities in need for every condom sold. To date, Hero has donated a reported 2.3 million condoms globally, in Botswana, Australia and New Zealand. The brand also supports frontline health organizations by providing condoms to try and ensure that they have adequate and regular supply for those who need them.

„Hero is a socially responsible company that offers body-safe and environmentally friendly condoms and we’re a strong activist for the equitable distribution of contraceptives. Equal access to contraception is essential for equitable health care, gender equality and overcoming poverty,“ Founder and CEO David Wommelsdorf  said. „Love Not War shares these values and, just like Hero, is focused on being eco-conscious. We hope that this partnership stimulates conversations about sexual and reproductive health rights and sex positivity, and empowers people of all gender identities and sexual orientations.“

Will Ranscombe founder and CEO of Love Not War, added, „The health benefits of using sex toys is well-documented and clear links have been shown between toy use and improved sleep quality, bladder control and even mental health. Awareness around sexual wellness and sex-positivity has never been greater but at the same time the emerging pressure on our planet has also never been greater.“

„Love Not War and Hero are two brands that place similar importance on people and the earth above all else and that is why this partnership is so important for us both,“ Ranscombe said. „We’re thrilled to not only be championing good sexual health and wellbeing through this collaboration but also using our platform to promote safe sex. Kama is one of our favorite products and we’re excited to help shape a more sustainable and sex-positive world; an inclusive world where everyone has access to healthy and eco-friendly contraception.“

Good Kama retails for £79.99/$149.95; for sales information, contact

Find Love Not War and Hero Condoms online.

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