PENNSAUKEN, N.J. — Williams Trading Co. has rolled out a Pride Month marketing campaign to include an enhanced digital interactive „Pride 2021“ catalog, targeted social media outreach and „a hand-curated mix of new products“ that appeal to Pride consumers.
The marketing program is supported in partnership with JRL Charts.
A rep described the „cornerstone“ of this month’s campaign as the „hand-curated selection of Pride-themed products“ from vendor partners Blush Avant Pride, Cloud 9 Novelties, Gaysentials from PHS International, Hott Products Unlimited, Little Genie, Male Power, NS Novelties and XR Brands.
„All items curated meet a criteria of having a rainbow-themed color and design,“ added the rep.
For retail support, Williams Trading has created a digital interactive catalog and customized landing page with live links to simplify product selection and the ordering process.
„With a significant increase in sales for specialty brands during Pride season, we really wanted to hand-select a great assortment of products to offer this year,
