NEW YORK — Pornhub has announced the removal of all content from its platform that was not uploaded by content partners or members of its Model Program, a purge that amounts to millions of clips.
This latest move follows Pornhub’s release last week of new guidelines for content uploads, including expanded moderation, and the announcement by Visa and Mastercard that their cards would no longer be accepted on the platform, following an editorial by Nicholas Kristof published by the New York Times, which makes a number of allegations against the company.
At Pornhub, the safety of our community is our top priority. Last week, we enacted the most comprehensive safeguards in user-generated platform history. We banned unverified uploaders from posting new content, eliminated downloads, and partnered with dozens of non-profit organizations, among other major policy changes (please read here for more details).
As part of our policy to ban unverified uploaders, we have now also suspended all previously uploaded content that was not created by content partners or members of the Model Program. This means every piece of Pornhub content is from verified uploaders, a requirement that platforms like Facebook, Instagram, TikTok, YouTube, Snapchat and Twitter have yet to institute.
Leading non-profit organizations and advocacy groups acknowledge our efforts to date at combating illegal content have been effective. Over the last three years, Facebook self-reported 84 million instances of child sexual abuse material. During that same period, the independent, third-party Internet Watch Foundation reported 118 incidents on Pornhub. That is still 118 too many, which is why we are committed to taking every necessary action.
It is clear that Pornhub is being targeted not because of our policies and how we compare to our peers, but because we are an adult content platform. The two groups that have spearheaded the campaign against our company are the National Center on Sexual Exploitation (formerly known as Morality in Media) and Exodus Cry/TraffickingHub. These are organizations dedicated to abolishing pornography, banning material they claim is obscene, and shutting down commercial sex work. These are the same forces that have spent 50 years demonizing Playboy, the National Endowment for the Arts, sex education, LGBTQ rights, women’s rights and even the American Library Association. Today, it happens to be Pornhub.
In today’s world, all social media platforms share the responsibility to combat illegal material. Solutions must be driven by real facts and real experts. We hope we have demonstrated our dedication to leading by example.