NEW YORK — pjur is touting its latest window display designed for the Museum of Sex in New York. The window, facing Fifth Avenue, is part of the company’s recently launched campaign to promote „love and diversity.“
The campaign also includes the release of limited-edition pjur Original Rainbow Edition lubricant.
“Being able to showcase pjur during Pride Month is a great opportunity. It’s the right moment to tell the world, that pjur is for anyone — regardless of age, gender or preferences. Lube can be a benefit for anyone and pjur wants to encourage everyone to confidently life their sex lives. The limited rainbow edition will also be available at Museum of Sex shop,“ Lead Product Manager Kit Richardson said.
The company’s new promo campaign, following on its #NormalizeLube initiative, aims to help people feel more confident about their sexuality with a focus on love, acceptance and tolerance.
“We couldn’t have wished for a better launch timing, than during Pride Month,“ CEO and founder of pjur group Alexander Giebel said. „It’s our mission to reach as many people as possible with our message “more love
