LOS ANGELES — COTR founder and CEO Alicia Sinclair Rosen will be among the panelists of the „LGBTQIA+ Sex Education for Brands“ discussion at South by Southwest (SXSW) next month.
The discussion will explore „the lack of authentic LGBTQIA+ sex in advertising,“ noted a rep. „While cishet sex is frequently used in marketing, LGBTQIA+ representation is often limited to Pride season.“
Panelists will focus on „strategy and inclusive representation and serve as a call to brands that rely on sex to sell their products to get informed by the community reinventing sex for the world.“
For decades, a festival rep noted, cishet sex has been used to sell everything from condoms to hamburgers, while in June, a rainbow is merely added to „everything from search engines to mouthwash.“
“Ultimately, you believe in innovation, culture and progress, or you don’t,
