FERNDALE, Mich. — Nalpac and Wicked Sensual Care (WSC) are teaming up for a donation campaign to benefit LGBTQ+ organization Trans Lifeline with sales of the „simply Aqua Special Edition“ lubricant.
Both companies will donate matching funds when customers purchase „simply Aqua Special Edition.“ A percentage of proceeds are earmarked for various LGBTQ+ organizations and communities.
For December, WSC is donating to Trans Lifeline, a national hotline offering direct emotional and financial support to trans people in crisis.
Phoebe Grott, Nalpac director of marketing and strategic partnership, explained that the holidays are „a great time to promote cause-minded purchases that bring together a great product and an important cause.“
“Wicked has launched ’simply Aqua Special Edition‘ as a perennial offering, with an added element in that a portion of each sale is donated to community-based recourses year-round,